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FACT! People buy products to gain emotional rewards and justify buying with logical reasons. Your ad copy must trigger emotion(s) that will persuade your prospects to buy your product. When they become emotionally attached to a product, they will often buy automatically on impulse. The stronger the emotional reaction, the quicker your prospects will buy. Selling is simply the exchange of emotions. Think about it, the world is an economy of emotions. Your prospects pay you for the emotion they want and you use the money to buy the emotions you want.
Most studies show 80% of people will buy your product based on emotion. It may be an even higher percentage because the 20% of people who usually buy based on logic will make quick buying decisions if your ad is emotionally charged. You'll have an unfair advantage over your competition if you concentrate on selling the emotional rewards of your product and backing up it up with logical reasons.
Emotions are triggered by mental thoughts and images that people get from reading your ad copy. Your prospects will:
1. Read Your Sales Letter
2. Interpret The Information With Their Situation
3. Experience Mental Images/Thoughts
4. Feel The Emotional Reactions
5. Justify Their Emotions With Logic
6. Buy Your Product
Emotions can also influence people to do other things like visit your web site, subscribe to your e-zine, join your affiliate program, etc. Apply this simple formula and you can literally get anything you want.
In the next three chapters you'll learn 65 emotional selling tools. You'll learn how to trigger a specific type of positive or negative emotion that will motivate your prospects to buy. All the related or similar emotions are grouped together.
P.S. Maybe This Will Help You In Your Business
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