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Amazing Instagram Content Strategies. It Takes More Than
Just Posting a Pic!
1.
How to find relevant hashtags
1.1.
Begin by brainstorming 10 words that you believe
are important for your industry by using: location‐based hashtags,product‐based
hashtags and descriptive hashtags. Place
a pound symbol in front of the word, and pick HASHTAG as what you are searching
for below the text box.
1.2.
Understand what similar brands/industries are
posting. Learning from your competition can be valuable in finding therelevant
hashtags, because their followers could be yours too!
2.
How to create Custom hashtags
2.1.
A custom hashtag is a hashtag that is specific
to your business, that you and your follows can include in your posts to cuspecific conversation.
2.2.
A custom hashtag can have a theme, be for a
specific event, or just a section of content that your business shares.
2.3.
Example: Kendall Covitz uses #kendallclean every
time she posts best practices on how to live a #kendallclean lifestyle.
3.
Why use @mentions in Instagram?
An @mention in Instagram is the same as an @mention on Facebook and
Twitter. By writing an @ symbol in front of anperson’s Instagram username, it
notifies the user of the post and that they have been mentioned in it.
Notifying other uyour post makes them more likely to come over to your account
and comment, like and engage. It is a
great way to give a public shout‐out to another person on Instagram and to grow
your network.
4.
How to build your email list using Instagram
4.1.
Method 1: Use a call to action on your posts ‐
Tell the user what you want them to do to stay connected with you. Then tell them other ways to gain more info
from you:
4.1.1. like on facebook; follow on twitter; visit
your site.
4.1.2. Paste
the link for call to action (not live on Instagram but live if shared on
Facebook) and ALSO put that link in your bio.
4.1.3. Be
sure there is an opt‐in form, and they will be all set to join your email
list.
4.2.
Method 2: Instant Text Response: On the photo,
and in the description, add a phone number and keyword for the user text. This text response software
will then collect the users name and email
5.
Feature Content Strategy
5.1.
Happy customer post: MAKE SURE to get their
Instagram handle or user name and @mention them.
5.2.
TAG them: Photo will be connected to their
account and could gain new customers through their friends.
5.3.
Write a description that includes some kind of
positive result or testimonial.
6.
Insta‐How to Posts
Share
a step‐by‐step process in creating something (photo or video). There is no
limit in the number of characters to put in the description making enough space
to give your full step‐by‐step guide, but be concise!
7.
How to Run a Contest on Instagram
Have a consistently themed post each week. Include your website so the
user can visit your site. Plan ahead and make sure the user is following your
account! Example: “Double Tap Tuesday”
A few other things to note when running a contest:
·
Remember to add in the description when the
pre‐selected time is that you will announce the winner.
·
Select a winner with a random number generator
if possible (randomnumbergenerator.org)
·
Announce the winner on the post with an @mention
so they get a notification.
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